Hart Medical brand identity

Hart Medical Equipment, a medical supplies and equipment provider, is the joint venture of several major health systems in Michigan. Its visual identity was designed to coexist with the brands of its partners, and to stand on its own as a strong, independent identity.

Variations of the final logo mark allow the company to be flexible based on the needs of each project. Flexible logo marks adapt well across a variety of mediums, including printed collateral, uniforms, displays, and vehicle graphics.
Ad copy positions Hart Medical Equipment as not only a provider, but a partner in care to area health systems.
Billboard displays reinforce Hart Medical's position in the marketplace and its mission to improve quality of life through the medical supplies it provides.
Using the industry standard Pantone Color Matching system, multiple options were chosen for the company to evaluate. These colors were recommended made based on how well they could be reproduced using spot and process inks.
The decision making process took into consideration the cost efficiency of two-color print production.
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